1 SSU private number plate

1 SSU presents a compelling combination of a standalone number 1 and a short, four-character format. As a dateless registration, it has the clean look associated with registrations from an earlier era, offering a timeless appeal. Dateless plates, particularly those with a minimal character count, are often sought after by collectors for their classic appearance and rarity.

The plate's structure, with the number 1 preceding three letters, positions it within a highly desirable hierarchy. The number 1 is universally recognised as the pinnacle for any set of initials, making 1 SSU notably distinct from registrations featuring higher numbers with the same letter combination. This format, one number followed by three letters, also aligns with a recognisable and easily displayed style.

The initials SSU offer a degree of personal appeal for buyers whose names or surnames begin with these letters. While SSU is considered to have niche or low demand, the overriding appeal of the number 1 significantly enhances the plate's desirability. The combination of a commanding number and distinct initials makes this a registration with strong potential for personalised ownership.

The registration was released to the open market via DVLA auction in 2023. It sold for £25,000 (hammer price). With auction fees, the estimated total paid by the buyer was £32,100.

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